Showing posts with label Advertising. Show all posts
Showing posts with label Advertising. Show all posts
Wednesday, February 11, 2009
Tuesday, February 10, 2009
Shanghai, City Of Contrast By National Geographic
1. Easy Rider
Easy Rider Shanghai-style, a motorbike-taxi driver awaits customers in parked comfort.2. Misty City
Classic Shanghai scene: Misty drizzle lends a lustrous sheen to the neon lights and colonial facades of Nanjing Road, one of the world’s busiest shopping streets.3. Longhua Temple
Locals burn incense at Longhua Buddhist temple, Shanghai’s largest and most complete, offering homage to their ancestors, the gods, or sending a wish to heaven.4. Acrobats
Young acrobats perform at the Shanghai Centre Theatre, on Nanjing Road West, one of the many performing venues in the city.5. Development
Fragile artifact, a decades-old apartment building defies—for now—the inexorable development that is transforming today’s go-go-go Shanghai.
Fragile artifact, a decades-old apartment building defies—for now—the inexorable development that is transforming today’s go-go-go Shanghai.6. Ice-Cream Parlor
The galvanic energy of Shanghai’s Nanjing Road lights up the windows of an ice-cream parlor, itself a fairly new phenomenon in this land where dairy foods aren’t traditional fare.
The galvanic energy of Shanghai’s Nanjing Road lights up the windows of an ice-cream parlor, itself a fairly new phenomenon in this land where dairy foods aren’t traditional fare.7. Dance Club
Not their fathers’ China: Young Shanghainese move to the rhythm of the night in one of the edgy new dance clubs that pepper 21st-century Shanghai.
Not their fathers’ China: Young Shanghainese move to the rhythm of the night in one of the edgy new dance clubs that pepper 21st-century Shanghai.8. Migrant Workers
A mural of pastoral woodland gives migrant workers from China’s countrysides a touch of home at a Shanghai construction site.
9.Advertising on the River
Advertising takes to the Huangpo River in buy-buy Shanghai, where boats outfitted with large screens float out product pitches along the Bund.
A mural of pastoral woodland gives migrant workers from China’s countrysides a touch of home at a Shanghai construction site.9.Advertising on the River
Advertising takes to the Huangpo River in buy-buy Shanghai, where boats outfitted with large screens float out product pitches along the Bund.10.Art Gallery
A scene straight out of New York finds a wine server making the rounds at an art-gallery opening along Shanghai’s fashionable Bund.
A scene straight out of New York finds a wine server making the rounds at an art-gallery opening along Shanghai’s fashionable Bund.
Monday, February 9, 2009
Friday, February 6, 2009
Thursday, February 5, 2009
Monday, February 2, 2009
Marketing Fundamental
A Professor at one of the IIMs was explaining marketing concepts to the students:
1. You see a gorgeous girl at a party. You go up to her and say: "I am very rich. Marry me!" That's Direct Marketing.
2. You're at a party with a bunch of friends and see a gorgeous girl. One of your friends goes up to her and pointing at you says: "He's very rich. Marry him." That's Advertising.
3. You see a gorgeous girl at a party. You go up to her and get her telephone number. The next day, you call and say: "Hi, I'm very rich. Marry me" That's Telemarketing.
4. You're at a party and see gorgeous girl. You get up and straighten your tie, you walk up to her and pour her a drink, you open the door (of the car)for her, pick up her bag after she drops it, offer her ride and then say: "By the way, I'm rich. Will you "Marry Me?" That's Public Relations.
5. You're at a party and see gorgeous girl. She walks up to you and ays:"You are very rich! Can you marry ! me?" That's Brand Recognition.
6. You see a gorgeous girl at a party. You go up to her and say: "I am very rich. Marry me!" She gives you a nice hard slap on your face. That's Customer Feedback.
7. You see a gorgeous girl at a party. You go up to her and say: "I am very rich. Marry me!" And she introduces you to her husband. That's demand and supply gap.
8. You see a gorgeous girl at a party. You go up to her and before you say anything, another person come and tell her: "I'm rich. Will you marry me?" and she goes with him.That's competition eating into your market share.
9. You see a gorgeous girl at a party. You go up to her and before you say: "I'm rich, Marry me!" your wife arrives.That's restriction for entering new markets.
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