A Professor at one of the IIMs was explaining marketing concepts to the students:
1. You see a gorgeous girl at a party. You go up to her and say: "I am very rich. Marry me!" That's Direct Marketing.
2. You're at a party with a bunch of friends and see a gorgeous girl. One of your friends goes up to her and pointing at you says: "He's very rich. Marry him." That's Advertising.
3. You see a gorgeous girl at a party. You go up to her and get her telephone number. The next day, you call and say: "Hi, I'm very rich. Marry me" That's Telemarketing.
4. You're at a party and see gorgeous girl. You get up and straighten your tie, you walk up to her and pour her a drink, you open the door (of the car)for her, pick up her bag after she drops it, offer her ride and then say: "By the way, I'm rich. Will you "Marry Me?" That's Public Relations.
5. You're at a party and see gorgeous girl. She walks up to you and ays:"You are very rich! Can you marry ! me?" That's Brand Recognition.
6. You see a gorgeous girl at a party. You go up to her and say: "I am very rich. Marry me!" She gives you a nice hard slap on your face. That's Customer Feedback.
7. You see a gorgeous girl at a party. You go up to her and say: "I am very rich. Marry me!" And she introduces you to her husband. That's demand and supply gap.
8. You see a gorgeous girl at a party. You go up to her and before you say anything, another person come and tell her: "I'm rich. Will you marry me?" and she goes with him.That's competition eating into your market share.
9. You see a gorgeous girl at a party. You go up to her and before you say: "I'm rich, Marry me!" your wife arrives.That's restriction for entering new markets.
